We are the market leader of solitaire and solitaire‐plus jewellery in India. We have grown a majority market share by developing three parallel brands of complementary positioning, each targeting a different consumer.
Of the three brands, Arisia is our flagship brand aimed at the luxury market. The brand offers discerning consumers premium diamond jewellery designed with a sense of regal elegance. Maharani Gayatri Devi, the Queen of Jaipur, is Arisia’s ambassador, reinforcing the brand’s royal associations.
The majority of Arisia jewellery contains polished diamonds 1.00ct in weight and upwards, set in solitaire
and solitaire‐plus styles. It is distributed through an exclusive network of fine jewellery retailers throughout